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XIN-NIL-015 · The nilgiris deck

What if Nilgiri tea had names and faces, like fine wine?

Problem

How might every packet of Nilgiri tea carry its estate, its elevation and its picker's pride?

Target
  • · Tea estates
  • · Tea pickers
  • · Discerning drinkers
User needs
  • · Fair recognition
  • · Premium value
  • · Story in every cup
Hint

Single-estate labels? Picker-signed packets? Elevation and frost-date on the tin, like a vintage?

Ideas on this card

Add your idea

The tin should smell like her hands, not the factory's. Name the picker, sign the label, date the frost.

Preethi · Xin Coonoor

Terroir tags — elevation, monsoon, first-frost date, picker's estate. Like a bottle of Burgundy, but for tea.

Karthik · Xin Coonoor

The picker's name on the tin. My grandmother picked from these very fields — put her on the label.

Anitha · Xin Coonoor

Name the estate and elevation on our own tea menu first — then invite every hill café to match it.

Rajeev · Xin Coonoor