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What if Nilgiri tea had names and faces, like fine wine?

Card XIN-NIL-015 · The Nilgiris deck

◎ Problem

How might every packet of Nilgiri tea carry its estate, its elevation and its picker's pride?

◎ Target

· Tea estates
· Tea pickers
· Discerning drinkers

◎ User needs

· Fair recognition
· Premium value
· Story in every cup

◎ Hint

Single-estate labels? Picker-signed packets? Elevation and frost-date on the tin, like a vintage?

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