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What if the Nilgiris became India's first truly plastic-free district?

Card XIN-NIL-001 · The Nilgiris deck

◎ Problem

How might we eliminate single-use plastic from a district of towns, estates and ten million tourist footfalls a year?

◎ Target

· Shopkeepers & vendors
· Tourists
· District administration

◎ User needs

· Convenience without waste
· Affordable alternatives
· Pride of place

◎ Hint

Cloth-bag libraries at checkposts? Refill stations in Ooty and Coonoor? A deposit on every bottle that enters the hills?

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